About Us

Since launch, YUDU has been powered by Belgotex – South Africa’s leading flooring brand – bringing with it a legacy of innovation, quality and a passion for design. What started as a bold new rug destination has grown into a creative space where collaboration and self-expression thrive.

We’ve teamed up with the talented crew at Arrange Studio to create the Curvy Rug Collection – a playful celebration of bold shapes and flowing lines that bring instant personality to any room.

We’ve also welcomed CrissCross, MiracleRugs and Voke rugs into the YUDU family. CrissCross adds a tactile, handmade touch, crafted from purpose made braided Belgotex yarn for a richly textured finish. Voke Rugs are all about expressive design and handcrafted charm, and MiracleRugs deliver high-performance style made for easy-care living.

By bringing these unique brands together, YUDU has become your one-stop rug shop - where bespoke meets curated, and every rug tells your story.

YUDU was born in 2019 with a simple idea: let people design rugs that feel like them. As a proudly South African, digital-first brand backed by flooring experts Belgotex, YUDU flipped the script on traditional rug shopping. Instead of choosing from the usual, you get to create your own - size, style, trim and all - using our easy online rug builder. Our motto? “We don’t design it, you do.” Because we believe your space should speak your style, not someone else’s.

You are the designer. At YUDU, we hand over the creative reins to you. From size to style to trim, you’re in full control - because your space should reflect your vision. ‍ Make it yours. We celebrate individuality and encourage you to express your unique style. Whether you’re bold, minimal, playful or eclectic, there’s room for your personality in every rug. ‍ Design made easy. No fuss, no fluff - just a simple, intuitive rug builder that makes creating your dream rug feel like a breeze. If you can imagine it, you can make it. ‍ Crafted with care. Behind every rug is thoughtful design and top-notch materials. We’re all about quality that lasts and details that matter. ‍ Bold by nature. YUDU was made to stand out, not blend in. We celebrate colour, creativity, and character. Because fitting in is fine, but standing out is way more fun.

At YUDU, we believe beautiful design should be kind to the planet. That’s why we’re proud to be part of the Belgotex family - a brand that leads the way in sustainable flooring. From their 6 Green Star-rated manufacturing facility to their commitment to zero waste to landfill, Belgotex is serious about doing good.

Our Commitment to Sustainability

• Recycled materials that give old fibres new life
• Energy-efficient production powered by solar and smart systems
• Water-wise processes that conserve every drop
• GreenTag certifications that back up their sustainability claims

Built for the Future

• SDG 9: Industry, Innovation and Infrastructure Our digital rug builder is a fresh take on how design meets tech.
• SDG 12: Responsible Consumption and Production Our made-to-order model means less waste and more thoughtful choices.
• SDG 13: Climate Action Thanks to Belgotex’s green manufacturing, we’re helping reduce environmental impact.

Belgotex received South Africa’s first Custom Industrial 6 Green Star rating, recognising “World Leadership” in sustainable manufacturing at our Pietermaritzburg facility.

We’re also the first local flooring manufacturer to earn the Global GreenTag eco-label certification. Our products are certified at “Level A” under the GreenRate™ system, maximising credits across all GBCSA rating tools.